What are intangible assets?

With Article 2 of the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage, the United Nations has defined, more explicitly, that "the Intangible Cultural Heritage of Humanity is represented by the practices, representations, expressions, knowledge, and know-how, as well as the instruments, objects, artifacts, and cultural spaces associated therewith, which communities, social groups, and individuals recognize as part of their cultural heritage." Like all assets, the value of intellectual capital can be reported under the balance sheet item "intangible assets," in accordance with International Accounting Standards IFRS/IAS 38. Thanks to the integration of specific artificial intelligence algorithms, the apps developed by the startup Starplan simplify the identification and accounting valuation of all those intangible assets that manifest themselves through daily activities, such as training, work, leisure, and interpersonal relationships.